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Web the results show that (1) the value network is the theoretical outset of disruptive innovation and manifests as two different value dimensions at the product or. Web as it happens, innovation done in increments is also a thing of the past: Web disruptive innovation is defined as a process in which a new product, service, or technology disrupts an existing market by creating a new market or. How can the design thinking approach assist firms in developing response strategies to momentum.

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