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Web legally, advertisers do not need to substantiate the puffery claims because it is believed that consumers would not be deceived by such exaggerated claims. Web what we'll cover: Web puffery inhabits the space between commercials in jest and false representation. Contact us +44 (0) 1603 279 593 ; [1] “world’s best coffee” and “number #1 pizza” are common examples.
Web these words are called “peacock terms” because they are unsubstantial, and are only there to grab the reader’s attention. [1] “world’s best coffee” and “number #1 pizza” are common examples. Web false advertising claims are actionable when the advertising or statement at issue is presented as a genuine statement of fact and not “mere puffery.”.
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Web These Are Also Designed To Keep As Much Air And Water Out Of The Bottle As Possible.
Web c o v e r s t o r i e s 8 6 · a n t i t r u s t determining whether a claim is puffery or not. Web involving puffery as a promoting strategy can represent the moment of truth your image. * how context affects ads with puffery; All of these were found to be claims capable of measurement and therefore requiring substantiation.
[1] “World’s Best Coffee” And “Number #1 Pizza” Are Common Examples.
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